uniting Blackstone’s portfolio through a dynamic conference identity.
Branding & Identity
2024
Advised by Danielle Greenberg
Blackstone’s CEO Conference convenes 200+ portfolio company CEOs each year to exchange insights and navigate a rapidly changing business landscape. The annually refreshed branding expresses unity across diverse companies while signaling innovation, trust, and prestige—reinforcing Blackstone’s role as a consistent, forward-thinking partner.
The objective was simple — use shape to represent Blackstone’s portfolio companies and how they “Build with Blackstone,” utilizing existing brand messaging for a new purpose.
Tiles represent the portfolio companies and their connection to the Blackstone ecosystem, referencing Blackstone’s rectangular logo. These towers of tiles are rotated on different axis for two reasons: to establish a visual variety and enable different functional uses. Therefore, the tiles are not merely an aesthetic design element but can be a container to place imagery, a bullet to showcase agendas, and much more.